| 000 -LEADER |
|---|
| fixed length control field |
00585nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150811s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN |
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| International Standard Book Number |
1 86508 231 7 |
| Price |
Rs.395.00 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
|
| 082 ## - DDC NUMBER |
|---|
| Classification number |
659.1 |
| Book Number |
S966 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Max Sutherland and Alice K Sylverster |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and the mind of the consumer |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia |
| Name of publisher, distributor, etc |
Allen & Unwin |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
xv,326p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
What works, what doesn't, and why |
| 650 ## - Subject |
|---|
| Subject |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 245 ## - TITLE STATEMENT |
|---|
| -- |
bSutherland, Max and Sylvester, Alice K.;advertising(Jt. author) |