Rabindra Bharati University
WEBOPAC (ONLINE PUBLIC ACCESS CATALOGUE)
Max Sutherland and Alice K Sylverster

Advertising and the mind of the consumer bSutherland, Max and Sylvester, Alice K.;advertising(Jt. author) - 2nd ed. - Australia Allen & Unwin 2004 - xv,326p.

What works, what doesn't, and why

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