000 00585nam a2200181Ia 4500
008 150811s9999||||xx |||||||||||||| ||und||
020 _a1 86508 231 7
_cRs.395.00
040 _aRBU, Central Library
082 _a659.1
_bS966
100 _aMax Sutherland and Alice K Sylverster
245 _aAdvertising and the mind of the consumer
_cbSutherland, Max and Sylvester, Alice K.;advertising(Jt. author)
250 _a2nd ed.
260 _aAustralia
_bAllen & Unwin
_c2004
300 _axv,326p.
500 _aWhat works, what doesn't, and why
650 _aAdvertising
942 _cBK
999 _c34295
_d34295