000 | 00585nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 150811s9999||||xx |||||||||||||| ||und|| | ||
020 |
_a1 86508 231 7 _cRs.395.00 |
||
040 | _aRBU, Central Library | ||
082 |
_a659.1 _bS966 |
||
100 | _aMax Sutherland and Alice K Sylverster | ||
245 |
_aAdvertising and the mind of the consumer _cbSutherland, Max and Sylvester, Alice K.;advertising(Jt. author) |
||
250 | _a2nd ed. | ||
260 |
_aAustralia _bAllen & Unwin _c2004 |
||
300 | _axv,326p. | ||
500 | _aWhat works, what doesn't, and why | ||
650 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c34295 _d34295 |