Rabindra Bharati University
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Encyclopaaedia of marketing research

by Singh, S D.
Material type: materialTypeLabelBookPublisher: New Delhi, Anmol Publications: 2011Description: 10v.ISBN: 978 81 261 4672 7 (Set ).Subject(s): MarketingDDC classification: 658.8303
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Central Library, RBU.
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V.1.Industrial marketing -V.2.Advertising management -V.3.Consumer behavior -V.4.Marketing research -V.5.Rural marketing -V.6.Services marketing -V.7.Brand management -V.8.Strategy management and marketing -V.9.Retail management -V.10.International marketing.

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