Rabindra Bharati University
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Brand positioning : strategies for competitive advantage

by Sengupta, Subroto.
Material type: materialTypeLabelBookPublisher: New Delhi: Tata McGraw-Hill Book Publishing co., 1990Description: 299p.Subject(s): Product managementDDC classification: 059.1
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Books Books
Central Library, RBU.
Reference 059.1 S476 (Browse shelf) Not For Loan 67104

with brand index and Subject index.

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