The Fundamentals Of Advertising (Record no. 64445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151114s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | 135 |
| International Standard Book Number | 0-434-92330-3 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | W 743 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John |
| 245 #4 - TITLE STATEMENT | |
| Title | The Fundamentals Of Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Heinemann |
| Place of publication, distribution, etc | London |
| Date of publication, distribution, etc | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 267p. |
| 650 ## - Subject | |
| Subject | Advertising & Public Relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 245 #4 - TITLE STATEMENT | |
| -- | John Wilmshurst |
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