| 000 -LEADER |
|---|
| fixed length control field |
00498nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151021s9999 xx 000 0 und d |
| 020 ## - ISBN |
|---|
| Price |
58 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
|
| 041 ## - Language |
|---|
| Language |
English |
| 082 ## - DDC NUMBER |
|---|
| Classification number |
659.1 |
| Book Number |
M 697 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohan, Manendra |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Management |
| Sub Title |
Concepts And Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Tata Mc Graw Hill p. Ltd |
| Place of publication, distribution, etc |
Delhi |
| Date of publication, distribution, etc |
1985 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
416p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - Subject |
|---|
| Subject |
Advertising & public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 245 ## - TITLE STATEMENT |
|---|
| -- |
Manendra Mohan |