000 -LEADER |
fixed length control field |
00444nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
151021s9999 xx 000 0 und d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
|
041 ## - Language |
Language |
English |
082 ## - DDC NUMBER |
Classification number |
659.1 |
Book Number |
A 111 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David |
245 ## - TITLE STATEMENT |
Title |
Advertising Management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Prentice Hall |
Place of publication, distribution, etc |
indian |
Date of publication, distribution, etc |
1989 |
300 ## - PHYSICAL DESCRIPTION |
Pages |
x,554p. |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 ## - Subject |
Subject |
Advertising & public Relations |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
245 ## - TITLE STATEMENT |
-- |
David Aaker |