| 000 -LEADER |
|---|
| fixed length control field |
00545nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150811s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN |
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| International Standard Book Number |
978 81 7391 224 6 |
| Price |
Rs.1550.00 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
|
| 082 ## - DDC NUMBER |
|---|
| Classification number |
302.23 |
| Book Number |
Y12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
edited by J S Yadava and Pradeep Mathur |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Issues in mass communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Indian Institute of Mass communication |
| Date of publication, distribution, etc |
c2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
2v. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
the basic concepts |
| 650 ## - Subject |
|---|
| Subject |
Mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 245 ## - TITLE STATEMENT |
|---|
| -- |
bYadava,J S and Mathur,Pradeep(Jt ed.);Mass media |