| 000 -LEADER |
|---|
| fixed length control field |
00502nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150811s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
81 7829 549 0 |
| Price |
Rs.395.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
|
| 082 ## - DDC NUMBER |
|---|
| Classification number |
659.1 |
| Book Number |
H197 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anand Bhaskar Halve |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Planning for power advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Sage Publications |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
260p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
a user's manual for students and practitioners |
| 650 ## - Subject |
|---|
| Subject |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 245 ## - TITLE STATEMENT |
|---|
| -- |
Halve, Anand Bhaskar |