| 000 -LEADER |
|---|
| fixed length control field |
00487nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150811s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
019567040X |
| Price |
Rs.595.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RBU-Library |
| 041 ## - Language |
|---|
| Language |
English |
| 082 ## - DDC NUMBER |
|---|
| Classification number |
659.10954 |
| Book Number |
M477 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
William Mazzarella |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Shoveling smoke : |
| Sub Title |
advertising and globalization in contemporary India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
364p. |
| 650 ## - Subject |
|---|
| Subject |
Advertising-India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |