| 000 -LEADER |
|---|
| fixed length control field |
00464nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150811s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
0 07 066766 7 |
| Price |
Rs.450.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
|
| 082 ## - DDC NUMBER |
|---|
| Classification number |
659.1 |
| Book Number |
A681 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
William F Arens |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Tata McGraw-Hill Publishing |
| Date of publication, distribution, etc |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
614p |
| 650 ## - Subject |
|---|
| Subject |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 245 ## - TITLE STATEMENT |
|---|
| -- |
Arens, William F |