| 000 -LEADER |
|---|
| fixed length control field |
00454nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150727s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
|
| 041 ## - Language |
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| Language |
English |
| 082 ## - DDC NUMBER |
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| Classification number |
658.9138014 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Modern marketing management/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Penguin Books, |
| Date of publication, distribution, etc |
1971 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
413p. |
| 700 ## - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Lawrence, R.J, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 245 ## - TITLE STATEMENT |
|---|
| -- |
edited by R.J Lawrence and M.J Thomas |
| -- |
Textual Documents |
| 653 ## - |
|---|
| -- |
Management |
| 700 ## - Added Entry Personal Name |
|---|
| -- |
ed. |