| 000 -LEADER |
|---|
| fixed length control field |
00602nam a22002177a 4500 |
| 005 - DATE & TIME |
|---|
| control field |
20240217140752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240217b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
978 81 8220 413 3 |
| Price |
Rs.2000.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RBU-Library |
| 041 ## - Language |
|---|
| Language |
English |
| 082 ## - DDC NUMBER |
|---|
| Classification number |
640.73 |
| Book Number |
B115 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Babu, M Ganesh, ed. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The 21 st century consumers: |
| Sub Title |
a behavioural perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Global Vision Publishing, |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
339p. |
| 650 ## - Subject |
|---|
| Subject |
Consumers |
| 650 ## - Subject |
|---|
| Subject |
Consumer education |
| 700 ## - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Vani, G, ed. |
| 700 ## - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Panchanatham, N, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |